Choosing The Right Team For Epic Results.

After building an award-winning home staging company for 10 years successfully selling it, personally flipping 5 residential properties & 1 commercial property for profit, maintaining & marketing an income villa in Costa Rica, authoring 3 business books 2 of the real estate related, as well as becoming a successful home services broker helping people save on everyday bills. I’m pulling all my skills together to help people on a greater level.

For years my clients & friends told me I would love and excel in a career in real estate. This has been on my mind for over 10 years and after making a decision a little while ago to get my real estate license I’ve decided to finally announce it now and start ASAP interning with the best team in the city Marc Evans & Francois Tessier’s Ottawa Capital Group.

I chose this team for a variety of reasons. I love how high energy they are it makes me feel at home because if you know me you know how high energy I am!! I also love how aggressive they are with goal setting, I'm a huge goal setter and having top producing hustlers push me harder will only make me become more experienced and knowledgeable. I’ve also worked with this team for most of my staging years in my business and they always stood out to me as a top-notch team that knows real estate inside & out! They walked the walk & talked the talk. They offer staging on all of their listings where many (not all) agents I worked with in the past would pick and choose based on the commission they would make and if they could afford a consultation or not. This is no way to help selling clients because in today's competitive market staging is a 100% NECESSITY and if any Real Estate Agent tells you differently RUN!

Depending on the market here is how working with a knowledgeable top agent & professional stager can assist in the selling process.

BUYERS MARKET: High Inventory & low number of buyers looking.

Staging benefits home sellers in this type of market by properly preparing their home in a way that makes them stand out over the saturated competition. You're essentially controlling the perceived value to buyers by making strategic adjustments prior to hitting the market. This results in more foot traffic from interested home buyers. It may not necessarily result in multiple offers during a buyers market but it will significantly reduce the number of days the home sits on the market, and help increase your chances of getting as close to list price as possible.

Buyers are looking for the BEST HOME they can get for the LEAST amount of money. So if your home presents better than the competition and in the buyers market, you'll be sold first over the home that chose to basic decluttering & cleaning. Proper staging takes it a step further in preparing a home so it's properly prepared in a way that targets a specific buyer for that area, not any buyer contrary to inexperienced agents & stagers.

SELLERS MARKET: Low Inventory & lots of buyers are available.

Staging benefits home sellers in this type of market by taking the time to prepare their home, so it appeals to a wider variety of home buyers. In this type of market YES your home will probably sell quickly and close to list price if you don't stage. However THIS IS WHERE HIDDEN EQUITY CAN BE MADE. What would the results be if you took a short period of time and money to do some key factors that would appeal to more buyers? Typically this is where I've helped most of my selling clients over the past years obtain multiple offers.

From personal experience prior to listing my home I knew I needed up update my kitchens and bathrooms but after investing thousands of dollars into the property I really didn't want to go through the hassle. I knew that it would affect my price but not sure how much. So after an inital no obligation evaluation with Marc he provided me a "list as is price" and "list with those final updates done price" Eric and I knew how to update the bathrooms in a way that would completely transform them without gutting them (as that's what most buyers assume a dated bathroom needs to be gutted)


For our bathroom, we did the following.

-DIY Rustic Custom Mirror Frame $0.00 (Had the wood from other projects) -New Vinyl Floor $150 -Painted Vanity Modern Grey $30 -New Door Handles x 4 $20 -New Counter $90 -New Toilet Seat $20 -Re-glazing Dated Pink Shower Tiles $300*

So as you can see we completely transformed this bathroom in a weekend for just over $600

HOT STAGING UPDATING TIP: *Reglazing is a technique where a professional will sandblast and use a high-quality paint for tiles that will adhere to the existing tile giving it a 100% fresh new look. A good company will come with a warranty against any damage and lasts much longer than a tub surround insert. (Keep this tip in mind for future homes you look at as these principles can be applied easily to your new home)

As you can see Staging is more than "decluttering, depersonalizing & cleaning" TRUE staging will help sellers evaluate the home and highlight areas the sellers can decide if they want to take on to increase their market attraction or even home equity value.

Because we decided to update the 2 bathrooms & kitchen prior to sale in a seller's market we were able to list the home in the highest price point for our type of home in our location. After the videos, pro photos, & online marketing from our agent, this resulted in a FULL PRICE offer in 4 days of listing. Worth the change & sweat equity? We think so!

I wrote about this principle in 2009 in my 1st book Competitive Edge. Working with an experienced realtor that has a clear marketing plan and professionals to help get the job done is so important. I am fully aware that not everyone can take on the tasks of updates however the discussion needs to be had that if you hired someone to do these updates would you still have potential ROI (Return On Your Investment)

GIFT FOR YOU: If you would like to learn more about properly preparing your home and working with the right professionals I would love to gift you a digital copy of my book Competitive Edge. Claim your free copy here from my webpage.

Remember, Not all agents are created equal and it's up to you the consumer to do your research and interview a few. Even if you have an agent in your family, interview others and see who has the tools to deliver you to your buying or selling goals. During my year's staging, I've met many agents and some are absolutely amazing and some are stuck in their own ways. Here are a few things to keep in mind when interviewing an agent to work with.

"Experienced" Real Estate agents will sometimes tell their clients "I've been in real estate for 10+ years and I don't stage because selling principles are the same and it's not needed" this is untrue. Just like medicine how surgery is performed in the past is NOT the same as now. Things change and old listing systems do not work.

"New" Real Estate agents may say staging is only necessary for "really bad homes" this is also untrue. All homes need staging to some degree. Even professionally decorated homes will need staging. Selling a property is changing a home into a product and needs to be staged to appeal to a targeted buyer for the price point and location of that specific property. Sometimes, a new real estate professionals will say staging isn't necessary so they don't have to pay out of pocket for the consultation. This is no way to set selling clients up for a successful sale so be sure you really evaluate the selling/marketing strategy of any agent you are considering hiring.

Another thing has to be said about the TYPE of Staging company hired. Along with my journey, I've had Realtors, unfortunately, say to me "I don't care you have the best company Kristy, I work with xxx company because they are cheaper and I use them to just say I offer the service." As a staging business owner, this infuriated me. Which is why I want to empower homeowners to do their own research into the partnered company and make their own evaluation. Either demand a QUALITY company or hire a better real estate professional. I'll write another blog soon on what to look for in a quality staging company so you are aware of how to ensure they are true professionals.

Ottawa Capital Group still uses Ottawa's first award-winning home staging company. Staging is just one of the cornerstones they use to getting more DEMAND for the home which results in more foot traffic and an increased buyer desire. This is how they help control the way the property shows and sets the foundation for all of their killer marketing from online, print & killer videos. Take a peek at the video they made for our home they sold.

I know that after all of my experience in this field and interning with the best team as I finalize my license I am fully prepared to help my friends and family.

Remember WHO you work with matters! Not all realtors are created equal and what I care about most is that my clients take the time to interview different agents and hire one that not only has experience and a clear plan of action but someone that can help you meet your specific needs and goals for your own home.

Thank you for your support & I look forward to working with you as I finalize my license and apply my 10+ years of acquired knowledge and major hustle into my clients goals.

Kristy Morrison

Real Estate Expert | Retired Stager

Investor, Mentor, International Speaker.

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